TK Carsites has recently been named the recipient of the Diamond Award in the Best Website Provider category of the Auto Dealer Monthly 2009 Dealer… Continue

Hey ther guys,

I added a business directory of sorts to my blog. If you want your site listed go to Automotive Internet Sales Manager Business Directory and fill out the form completely.

I have to review it before it actually goes live, so be thorough with the listing to be sure I accept it.

If there are any questions I can be contacted here or on my blog.

Thanks,
Scott Tyner
DealerISM

Did you know there are now over 1,400 members on Automotive Digital Marketing Professional Community?
Hav… Continue

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Anyone who knows anything about search engine optimization understands that there are literally millions of variables that contribute to a website’s rankings in search engine results pages. Some of these factors cannot simply be tweaked or optimized, such as the age of a website’s d… Continue

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. Recent developments by Google have chan… Continue

Having a sound automotive Web content strategy is truly the key to success in today’s competitive auto environment. With the demands of consumers always changing, it’s crucial that dealers adopt as many innovative online marketing tactics as possible to get the most leads for the… Continue

Ford and Lincoln Mercury Digital Advertising Program for Dealers:

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program

BACKGROUND:

The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln… Continue

Needless to say, Web marketing holds many benefits for car dealers. As we’ve discussed before here at Dealer Websites, innovative online strategies are increasingly being utilized by car dealer websites as dealers are learning that consumers turn to the Web for automotive information. Bottom line is that traditional media such as billboard and newspaper advertising are getting more expensive while driving fewer and fewer leads.

The video below by… Continue

When optimizing car dealer websites for SEO, questions often arise not only around what keywords in general to use, but specifically what geographic focus the keywords should have. The question at first doesn’t seem like a big issue, but deciding how broad or how narrow your keywords are can have a huge impact on traffic, as well as conversion rate.

Consider the keyword Clevel… Continue