TK Carsites has recently been named the recipient of the Diamond Award in the Best Website Provider category of the Auto Dealer Monthly 2009 Dealers' Choice Awards. Most notable about this award is that TK Carsites has won this honor for the fifth year in a row.



Winning the coveted Dealer Choice Award is evidence of TK's continued improvement to… Continue

Did you know there are now over 1,400 members on Automotive Digital Marketing Professional Community?

Have you reached out to connect with important ADM member contacts by asking them to be your Friend?



Did you know that there are over… Continue

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Anyone who knows anything about search engine optimization understands that there are literally millions of variables that contribute to a website’s rankings in search engine results pages. Some of these factors cannot simply be tweaked or optimized, such as the age of a website’s domain. For example, as websites got older search engines deem them more credible and reliable than website that went live just a couple days ago. But for those new car dealer websites that have just gone… Continue

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. Recent developments by Google have… Continue

Having a sound automotive Web content strategy is truly the key to success in today’s competitive auto environment. With the demands of consumers always changing, it’s crucial that dealers adopt as many innovative online marketing tactics as possible to get the most leads for the money.







Part of a successful content strategy should include social media. Social media websites are places on the Web where… Continue

Ford and Lincoln Mercury Digital Advertising Program for Dealers:



To: All Ford and Lincoln Mercury Dealers - June 5, 2008

Subject: Ford and Lincoln Mercury Digital Advertising Program



BACKGROUND:



The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are… Continue

Needless to say, Web marketing holds many benefits for car dealers. As we’ve discussed before here at Dealer Websites, innovative online strategies are increasingly being utilized by car dealer websites as dealers are learning that consumers turn to the Web for automotive information. Bottom line is that traditional media such as billboard and newspaper advertising are getting more expensive while driving fewer and fewer leads.



The video… Continue

When optimizing car dealer websites for SEO, questions often arise not only around what keywords in general to use, but specifically what geographic focus the keywords should have. The question at first doesn’t seem like a big issue, but deciding how broad or how narrow your keywords are can have a huge impact on traffic, as well as conversion rate.



Consider the keyword Cleveland Ford. If the dealer is on the cusp of… Continue

Numerous factors place added attention on a dealer’s website. First and foremost, the ever-present competition makes it important to have an effective website that’s in working order, since your competitors will more than likely be diligent in their long-term online marketing strategies.



In addition to intense competition in the automotive realm, dealerships need to be more conscious of where to put marketing dollars. The once powerful traditional media outlets like cable… Continue