Bridging the gap between customers and car dealers through the internet

All Blog Posts (13)

TK Carsites Looks Forward to 2010

TK Carsites has recently been named the recipient of the Diamond Award in the Best Website Provider category of the Auto Dealer Monthly 2009 Dealer… Continue

Added by David on June 9, 2009 at 3:05pm — No Comments

List Your Business Directory - FREE

Hey ther guys, I added a business directory of sorts to my blog. If you want your site listed go to Automotive Internet Sales Manager Business Directory and fill out the form completely. I have to review it before it actually goes live, so be thorough with the listing to be sure I accept it. If there are any questions I can be contacted here or on my blog. Thanks, Scott Tyner DealerISM Continue

Added by SCOTT TYNER on September 29, 2008 at 8:05am — No Comments

Update from the Automotive Digital Marketing Professional Community at www.AutoDigitalMarketing.com

Did you know there are now over 1,400 members on Automotive Digital Marketing Professional Community? Hav… Continue

Added by Ralph Paglia on September 6, 2008 at 2:21pm — No Comments

Kelley Blue Book eNetwork Brunch Seminar in Chicago on September 12th is Free to ADM Members!

… Continue

Added by Ralph Paglia on August 17, 2008 at 12:10pm — No Comments

Swift Rankings for Dealer Websites

Anyone who knows anything about search engine optimization understands that there are literally millions of variables that contribute to a website’s rankings in search engine results pages. Some of these factors cannot simply be tweaked or optimized, such as the age of a website’s d… Continue

Added by David on August 4, 2008 at 1:30pm — No Comments

Google and Yahoo Deploy New Technology that provides Indexing of Flash based Dealer Website Content

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. Recent developments by Google have chan… Continue

Added by Ralph Paglia on July 5, 2008 at 1:41pm — No Comments

Social Media in Your Web Content Strategy

Having a sound automotive Web content strategy is truly the key to success in today’s competitive auto environment. With the demands of consumers always changing, it’s crucial that dealers adopt as many innovative online marketing tactics as possible to get the most leads for the… Continue

Added by David on July 2, 2008 at 8:15am — No Comments

Ford Motor Company Announces New Digital Advertising Program for Ford and Lincoln Mercury Dealers

Ford and Lincoln Mercury Digital Advertising Program for Dealers: To: All Ford and Lincoln Mercury Dealers - June 5, 2008 Subject: Ford and Lincoln Mercury Digital Advertising Program BACKGROUND: The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln… Continue

Added by Ralph Paglia on June 6, 2008 at 11:11pm — No Comments

Louisiana Honda Dealers Are Utilizing Video

Needless to say, Web marketing holds many benefits for car dealers. As we’ve discussed before here at Dealer Websites, innovative online strategies are increasingly being utilized by car dealer websites as dealers are learning that consumers turn to the Web for automotive information. Bottom line is that traditional media such as billboard and newspaper advertising are getting more expensive while driving fewer and fewer leads. The video below by… Continue

Added by David on May 13, 2008 at 3:30pm — No Comments

Local Versus Regional Automotive SEO

When optimizing car dealer websites for SEO, questions often arise not only around what keywords in general to use, but specifically what geographic focus the keywords should have. The question at first doesn’t seem like a big issue, but deciding how broad or how narrow your keywords are can have a huge impact on traffic, as well as conversion rate. Consider the keyword Clevel… Continue

Added by David on April 30, 2008 at 1:00pm — No Comments

Top Five Components Every Dealer Website Should Have

Numerous factors place added attention on a dealer’s website. First and foremost, the ever-present competition makes it important to have an effective website that’s in working order, since your competitors will more than likely be diligent in their long-term online marketing strategies. In addition to intense competition in the automotive realm, dealerships need to be more conscious of where to put marketing… Continue

Added by David on April 30, 2008 at 9:30am — No Comments

Finding Results in All the Right Places with Your Dealer Website

When working with people in the automotive industry, one thing is always certain - inventory pages generate the most leads on a dealer's website. Some dealers have mentioned having websites built that go straight to the inventory. While this may seem logical on the surface, there are many reasons why this isn't a "best practice." Your Inventory Does Not Paint a Complete Picture How many cars has your dealership sold that weren't on your lot? For new cars, there are dealer trades and ord… Continue

Added by J.D. Rucker on April 7, 2008 at 8:30am — No Comments

Don't Let the Air Out of Your Website

Most automotive dealer websites have abandoned the cookie cutter design approach from years ago in favor of more sophisticated websites that are used to leverage additional sales leads. Today, car shoppers are as web savvy as ever, and as everyone else on the Web is catering to their new found savviness and thirst for better information, so too is the auto buying industry who have been scrambling to employ the latest web design and marketing techniques to grab buyers’ attention and help to steer… Continue

Added by David on April 4, 2008 at 2:30pm — 1 Comment