Dealer Websites

Bridging the gap between customers and car dealers through the internet

David

Louisiana Honda Dealers Are Utilizing Video

Needless to say, Web marketing holds many benefits for car dealers. As we’ve discussed before here at Dealer Websites, innovative online strategies are increasingly being utilized by car dealer websites as dealers are learning that consumers turn to the Web for automotive information. Bottom line is that traditional media such as billboard and newspaper advertising are getting more expensive while driving fewer and fewer leads.

The video below by Louisiana Honda dealers illustrates perfectly where online car dealer marketing is going.


Most people these days know YouTube is, even if they’ve never been to the site. Acquired by Google just recently, YouTube is the largest video website around, with millions of users uploading and watching videos around the clock. Incredibility, this website is being vastly underutilized by car dealers.

This Shreveport Honda dealer produced an excellent quality advertisement that takes a honest, conversational approach to communicating with potential Honda buyers. But using cable television these days has limited lead driving abilities, especially with TiVo, DVR, and other popular products that allow consumers to eliminate the need to watch advertisements at all! By posting their video advertisement on YouTube, car dealers can boost the reach of their ad, helping them take full advantage of additional impressions from one of the most visited websites on the Internet.

Honda Shreveport Expands Reach of Advertisements

Since publishing, Honda Shreveport has kept the YouTube marketing coming. Here's a perfect example of a promotional video discussing incentives at the dealership and highlights specials on specific models.



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More information on car dealer marketing tactics are coming soon!

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