Swift Rankings for Dealer Websites

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Anyone who knows anything about search engine optimization understands that there are literally millions of variables that contribute to a website’s rankings in search engine results pages. Some of these factors cannot simply be tweaked or optimized, such as the age of a website’s domain. For example, as websites got older search engines deem them more credible and reliable than website that went live just a couple days ago. But for those new car dealer websites that have just gone live, an SEO strategy, solid keyword choices, and even a good online pr strategy, is necessary if you want to compete head-to-head with these older websites in the SERPs.


One of the simplest ways to achieve rankings for a car dealer’s website is to buy a website that has already accumulated in-bound links. The main problem with this is the obvious – it costs money to do it! Many dealers don’t have the marketing budget to do this, and it may not fit in with a dealer’s branding either. Another hindrance to a new dealer website is also the intense competition within the automotive industry, and many dealers will be competing aggressively for the same keywords. But there are strategies to boost the profile of a new dealer website.


Choose a less-popular variation of your desired keyword. Going after a keyword like Virginia Used Cars is perhaps a bit broad for a newer website, especially considering that Virginia is a fairly large state and also considering that this keyword will simply not convert as well as a more locally-targeted keyword such as Used Cars Richmond which hits the central location of the dealership.


Find creative ways to modify the keyword. Many dealers and marketers in general will go after the most generic keywords first. Although generic keywords are extremely important, a new website will have a much better chance going after keywords such as Bad Credit Car Loans Burnsville versus Burnsville Car Loans.


On page optimization should be varied. When optimization a particular page for a keyword, it’s a great strategy to add variations of that keyword throughout the webpage’s content, title tags, and META content. For example, if the main keyword is Used Cars Shreveport, having other keyword alternatives or synonyms such as Used Car Dealers in Louisiana will also be helpful throughout the on-site content.


Dig deep when selecting keywords. As mentioned above, the broader or more generic keywords are often the easiest to come up with. This is precisely why the competition is also likely to be aggressively optimizing for these keywords. For any site, but for new websites in particular, choosing keywords that are centered more in a particular niche or are more “long-tail” can often rank faster due to less competition and can also generate better results and leads as they’re more specific to what a user is looking for, albeit driving fewer searches overall. A good example is choosing a keyword such as Oil Change Shreveport LA compared with a general Service Shreveport keyword.


Getting a new website to rank quickly is a challenge for any car dealer admits one Omaha website design expert. Ranking well for localized search engine queries is the key to success these days for many auto dealers. As many of us know, much of automotive SEO is made of on-going tactics and the results are not always instantaneous, which puts a new website at an immediate disadvantage compared with an aging competitor’s website. Nevertheless, there are plenty of ways to begin ranking quicker and proper keyword research and a bit of creativity can easily go a long way to swifter results.


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As always find the best car dealer SEO tactics right here.